.2Performant, a Romanian modern technology as well as partner advertising remedies firm, introduced on Monday, September 9, at the Bucharest Stock Market, that it plans to obtain the Profitshare affiliate systems in Romania as well as Bulgaria coming from Conversion Marketing. Simultaneously, Dante International, the owner of eMAG, are going to come to be a shareholder in 2Performant.On September 6, 2Performant’s Board of Directors ended a preliminary arrangement to acquire the Profitshare.ro and also Profitshare.bg associate systems possessed through Sale Advertising And Marketing S.R.L. and Transformation Advertising EOOD.
The arrangement describes the concepts of the deal as well as is not legitimately binding, according to the firm push mentioned through Economedia.The procedure includes the transfer of the Profitshare service lines coming from Transformation Advertising and marketing S.R.L. and also Sale Advertising And Marketing EOOD (as dealers) to 2Performant (as the customer). Dante International S.A.
(majority shareholder of Transformation Marketing S.R.L.) will definitely belong to the business transmission agreement as a backer.” When the Profitshare purchase is finished, our team are going to extend our existing ability and diversify our client portfolio in both Romania and Bulgaria. Our team still possess a couple of crucial actions to finish, however I am positive that the staffs involved in the purchase on each sides will certainly deal with to complete all of them efficiently. Our company will definitely declare our post-acquisition plans after finalizing the investment depending on to the last contract,” mentioned Dorin Boerescu, Chief Executive Officer and Co-Founder of 2Performant System.The purchase cost is RON 4.3 thousand, and also will definitely be actually paid for 55% in cash money as well as 45% in 2Performant shares through a capital increase..” 2Performant is a youthful as well as compelling company along with values that resonate along with us.
Our team anticipate that, after the purchase is completed, the Profitshare service mixed with 2Performant is going to deliver better market value to its own clients,” said Tudor Manea, General Manager of Dante International SA.2Performant additionally keeps in mind that a number of actions continue to be to finish as well as wrap up the purchase, including the productive completion of the due persistance review by 2Performant.Profitshare was launched in 2012 and presently possesses a profile of 250 affiliate systems (including the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Picture source: the provider).